Welcome to WTFstickers!
WTFstickers is a project by Stefan Zanetti (“the dad”), his daughter M (17) and his son L (14 – jointly “the kids”). Stefan is an entrepreneur, and asked his children in February 2024 if they would like to set up jointly a company as a test. And the kids said: yes!
What problem are we solving? Years ago, R (“the mum”) bought a sheet of stickers with funny slogans to stick on presents: but a) these sheets are no longer available for purchase, and b) we thought we could do it better.
That’s how WTFstickers started: WTFstickers is a family project. It aims at doing something clever and fun, with a positive impact on the environment. And at the same time it is designed to help us learning how to set up a company: WTFstickers are simply the most funny and ecological way of turning anything into a hilarious gift!
It became clear in the very first minute of the first meeting: daughter M would be CMO (Chief Marketing Officer), Junior L would be CPO (Chief Product Officer). And Stefan would do everything else that nobody wants to do.
In total, we generated over 600 slogans that make gifts better and funnier: However, only 200 made it through market research and customer tests. So today there are 10 categories, each with 20 solidly tested slogans that really improve any gift.
The project kept us busy for the whole of 2024: Almost every Sunday evening we held a management meeting. And by the end of October, everything was sticked together. November and December are officially the “WTFsticker months” because: Christmas is just around the corner. This year you can make every Christmas present at least twice as funny, valuable or whatever, thanks to WTFstickers.
So: Let’s go!
PS: It was initially planned that our cat S. would also be part of the crew. But she turned out to be completely incapable. Today, as seen often in large corporations, she serves as Honorary President.